Yeah when I read that sentence, it's a big red flag that the author has no idea what they're talking about. They're likely just rehashing something a friend told them after watching a TED Talk.
If you set an advertising campaign that specific, you're going to get no impressions. Researchers keep using these examples of "disturbing levels of specificity" of Facebook targeting. No advertisers actually do this. They're too lazy and they want volume. They do plenty of other disturbing things but this is not one of them.
If you set an advertising campaign that specific, you're going to get no impressions. Researchers keep using these examples of "disturbing levels of specificity" of Facebook targeting. No advertisers actually do this. They're too lazy and they want volume. They do plenty of other disturbing things but this is not one of them.