Really not buying it. Especially when it is already tough to measure impact.
Launched a front page redesign. How do you measure this as positive? Amount of time customers spend on it? Could be a negative. Number of folks who convert from trial to paying subscriber? Objective, but not necessarily because of you. How about latency? Not bad, but what does X ms convert into Y dollars made more? Amount of time people spend "chilling"?
Now, start imagining the backend team out there responsible for closed captions. Not on a critical path for conversions, subscription upgrades, etc. How do you measure their impact? Surveys for customer satisfaction? Amount of text you can put onscreen? Accolades from an accessibility advocacy group? Amount of bytes needed to transmit text in the stream?
Launched a front page redesign. How do you measure this as positive? Amount of time customers spend on it? Could be a negative. Number of folks who convert from trial to paying subscriber? Objective, but not necessarily because of you. How about latency? Not bad, but what does X ms convert into Y dollars made more? Amount of time people spend "chilling"?
Now, start imagining the backend team out there responsible for closed captions. Not on a critical path for conversions, subscription upgrades, etc. How do you measure their impact? Surveys for customer satisfaction? Amount of text you can put onscreen? Accolades from an accessibility advocacy group? Amount of bytes needed to transmit text in the stream?