It absolutely encourages a lot of seasonality in work.
The best thing to do is to not exert yourself too hard Jan/Feb, take on a new project March which has some planned deliveries for the fall, and hit the target no later than mid October. November and December can then be spent promoting the work you did Mar-Oct, review/comp season, and enjoying your holiday.
The best thing to do is to not exert yourself too hard Jan/Feb, take on a new project March which has some planned deliveries for the fall, and hit the target no later than mid October. November and December can then be spent promoting the work you did Mar-Oct, review/comp season, and enjoying your holiday.