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This in insightful, IMO. When attaching animation to action, if the animation doesn’t match the action, then there’s a disconnect that can be frustrating or annoying, even when the delay is a small fraction of a second. Physical light switches feel “instantaneous” because there is no added delay perceivable beyond how fast my fingers go. It does seem like some designers are sometimes so proud of their animations they run them too slowly. I do value designs that animate so quickly and smoothly that you don’t notice them until you look for it, and I feel like the article does lean in that direction. The map scrolling one feels pretty good, for example.


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