Partially, yes. Ads are also psychological, and tracked cross-platform. If you s... | Hacker News

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seattle_spring 28 days ago | parent | context | favorite | on: uBlock Origin is giving up the fight to keep ads o...

Partially, yes. Ads are also psychological, and tracked cross-platform. If you see a BMW ad on Facebook, drive by a BMW billboard on the highway, search BMW on Google, and then go buy a BMW, they have ways of fractionally allocating the conversion to the different impressions. It's pretty crazy.

StilesCrisis 28 days ago [–]

I always thought last-click attribution was generally used even though partial attribution was technically possible. But my info is a few years stale.

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