Missing from here is the marketing position. Claude _very_ rapidly gained traction in the business/enterprise space earlier this year with Claude Cowork leading that drive. So successful it was, it lead to Microsoft licensing the Claude Cowork IP and white labelling it as Copilot Cowork (has anything like that ever happened before?!). ChatGPT Work was, imo, largely driven by a panic at OpenAI that they were haemorrhaging market intrigue and LinkedIn zeitgeist and headspace to Anthropic. ChatGPT had been the de facto, almost the Generic Trademark in business, and they got comfortable. Claude Cowork was eating their lunch. The way Anthropic targeted finance teams, legal teams, sales teams, with their positioning was absolute product marketing genius.
ChatGPT Work is trying to reclaim some of that magic that Claude Cowork affords its users that is so hard to explain succinctly.
It's funny coz it seemed like they also cloned the confusion.
I don't really understand what Claude Cowork is. Sometimes I use it instead of plain Claude Chat for tasks that "feel big"? And when I've done that I've felt this was the right choice. But until I actually had that session up and running I would not be able to articulate what Cowork is or enumerate any specifics of how I expected it to behave. I just thought "maybe this is a Cowork task?"
(I have only used the cloud one. My understanding is the the local app is essentially Claude Code but for non-coders, which matches the description of the OpenAI equivalent).
Even as someone who's now used it a few times I wouldn't have been able to articulate as many details as Simon W does in this article, it's a weirdly shaped product structure.
Yeah ... the simplest answer to what ChatGPT Work is seems to be a panic-clone of Claude Cowork as a hail mary to try and catch up to Anthropic in enterprise.
Cowork is like crack cocaine to nearly every exec I've seen use it from the moment they put in an email search / summary query.
You highly underestimate how both Claude and OpenAI have peanuts of the enterprise marketshare compared to Copilot and Gemini.
I see it first had across all my non-tech friends: their companies already used Teams/Sharepoint or Google Suite. Those added AI capabilities with some minimal vetting/setting by the org. Data retention and contracts, the hard parts, were already handled because those are new features/extensions of the same products they had.
Comments like yours seem to be screaming "HN bubble". The real world doesn't care and will wait for Microsoft/Google to offer the same stuff, hell, even HN apparently barely knew what Claude and OpenAI work offerings did till today.
ChatGPT Work is trying to reclaim some of that magic that Claude Cowork affords its users that is so hard to explain succinctly.