I think you misunderstood the emphasis there - yes Europeans love football.
The point is that it's so blatant for such little gain, it's still a game. I.e. if he is willing to do that so openly for such low stakes, imagine what he does behind closed doors when it matters.
The point is that it's so blatant for such little gain, it's still a game. I.e. if he is willing to do that so openly for such low stakes, imagine what he does behind closed doors when it matters.